The Results
The Results
Celebrating a Decade of Impact Through DPP's 10th Anniversary Campaign
Project Duration
January - September 2017
Learn more about our relationship with Denver Preschool Program.
GHG Services Utilized
Strategic Communications
Multilingual and Multicultural Communications
Event Planning
Community Engagement
Media Relations and Earned Media
The Challenge
After 10 years of expanding access to quality preschool for Denver families, DPP wanted to tell the story of a decade of impact, reach families and stakeholders across the city in a way that felt personal and local, and close the year with a signature gala that brought together city leadership and the community that made the program possible. The campaign also had to work in two languages and across four very different venues, each with its own audience, logistics, and partners, while keeping every touchpoint feeling like one cohesive celebration rather than four separate events.
GHG Approach
GHG supported with strategic planning and led on-the-ground implementation for DPP's full 10th anniversary campaign, including:
Multi-site event strategy: Planned and executed a four-part celebration series hosted by Denver cultural institutions, including the Denver Museum of Nature & Science, the Denver Art Museum, the Children's Museum of Denver and the Denver Zoo
Cultural partnership development: Secured and coordinated partnerships with each host institution, aligning on programming and cross-promotion to extend DPP's reach into new audiences
Gala strategy and talking points: Developed talking points for gala presenters, including remarks for the Mayor, ensuring a consistent, on-message narrative about DPP's decade of impact across every speaker
Bilingual earned media strategy: Built relationships with English and Spanish-language media outlets to secure coverage, ensuring DPP's milestone reached families and stakeholders in the languages they speak at home
Community accessibility: Free books, bilingual celebrity readings and hands-on activities at every event ensured the celebration felt welcoming and relevant for families across income levels and backgrounds
The Results
500+ attendees across family events
40% representing historically underrepresented communities
Secured coverage on 4 television stations with 2 in Spanish
Media Mentions
Denver7: Denver Preschool Program’s 10th Anniversary
9NEWS Colorado & Company: Denver Preschool Program’s 10th Anniversary
9NEWS: Denver Preschool Program celebrates 10 years
Telemundo: Preschool Program celebrates 10 years in Denver
Univision: Denver Preschool Program celebrates 10 years
Work Examples
Part of a multi-year partnership.
These results build on relationships, networks, and community trust established through GHG’s ongoing engagement since their first class of preschoolers in 2007.
