Tres Voces, Un Corazón: Bringing a Latino Arts Exhibition to New Audiences

Boulder's Latino population is small relative to the broader Denver metro area, which meant Boulder Museum of Contemporary Art's (BMoCA) exhibition Tres Voces, Un Corazón — curated from a family of three local artists from Denver's Northside community — required intentional outreach to reach audiences most connected to the exhibition's story. BMoCA needed additional support to lead that outreach, with efforts centered on Boulder and Longmont. Reaching those communities called for deeper, more intentional connections in each area rather than a one-size-fits-all approach — building authentic relationships with Latino-serving organizations, bilingual influencers and Spanish-language media who were already trusted voices in those communities. GHG was engaged for a short-term, five-month initiative to drive targeted awareness and foster meaningful connections within this priority audience.