Building a Trusted Brand for a Statewide Equity-Focused Fund

Project Duration

2020 - Present

Learn more about our relationship with Black Resilience in Colorado Fund.

GHG Services Utilized

Strategic Communications
Branding and Graphic Design
Website Design and Support
Messaging and Storytelling
Integrated Marketing
Social Media Management
Email Marketing

The Challenge

When the Black Resilience in Colorado (BRIC) Fund was established, it was building more than a new philanthropic organization. It was creating a community-centered platform dedicated to investing in Black-led and Black-serving nonprofit organizations across Colorado.

As an emerging fund, BRIC needed a distinctive brand identity and communications infrastructure that could clearly articulate its mission, reflect the communities it serves, and build credibility with nonprofit leaders, philanthropic partners, donors and community stakeholders.

The challenge was to create a brand that felt authentic and rooted in community, while providing the flexibility to evolve alongside a growing organization.

GHG Approach

GHG partnered with BRIC from its early stages to build a cohesive brand and communications foundation designed for long-term growth.

The work began with the development of BRIC’s visual identity, including its logo system and brand elements, along with the creation of a website that established a strong digital home for the organization.

GHG also helped shape messaging and storytelling frameworks that communicated not only what BRIC funds, but why its approach to philanthropy and investment in Black-led organizations matters.

As BRIC grew, GHG expanded the brand across communications channels and audience touchpoints — from website, social media and email to reports, leadership initiatives, campaigns and events.

Rather than treating branding as a one-time design exercise, GHG has continued to steward and evolve the brand alongside BRIC, creating consistency while allowing its identity and communications to reflect the organization’s expanding reach, leadership and impact.

The Results

Established BRIC’s visual identity, messaging framework and digital presence
Built a cohesive brand ecosystem spanning website, social media, email, reports, events and campaigns
Created a communications infrastructure capable of supporting BRIC’s continued organizational growth
Expanded BRIC’s content and storytelling platforms to strengthen engagement with community members, grantees, partners and funders
Supported BRIC’s evolution into a recognized presence in Colorado’s philanthropic landscape with a growing national footprint
Email list grew from 579 contacts and 23 sends in 2022 to 1,350+ contacts and 56,616 sends by 2025–26 — with an open rate of 52%, nearly double the nonprofit industry average.
Website sessions increased from 3,849 in 2022 to 8,175 in 2025–26 YTD, with 14% of visitors returning — a rate that exceeds the nonprofit benchmark and reflects a loyal, engaged audience.
The blog program grew from 4 posts in 2022 to 101 cumulative posts by 2026, generating 1,972 post views and positioning the BRIC Fund as a credible voice in equity-centered philanthropy.
Earned media efforts generated $51,181 in publicity value in Q1 2025 alone, across 18 placements and 11 outlets — including NBC, Denver7, Colorado Public Radio, and the Chronicle of Philanthropy.

Media Mentions

Denver Urban Spectrum: The Legacy of Giving, August 2026
Denver7: Black Resilience in Colorado Fund helps dreams take flight, June 16, 2021
Colorado Sun: A Denver fund is fighting to keep attention on racial inequities in the metro area, July 1, 2022
9News: Denver grant program directs resources to address systemic racism, July 15, 2022
CBS Colorado: Collective giving part of Black communities' DNA, says BRIC Fund leader, February 6, 2023
Co&Co: Learn about Black Resilience in Colorado, BRIC, February, 20, 2024
Colorado Politics: BRIC’s fifth anniversary underscores success and increasing need, November 4, 2025