The Results
The Results
Creating Community and Raising Funds for Jodi’s Race for Awareness
Project Duration
2024
Learn more about our relationship with Colorado Gynecologic Cancer Alliance.
GHG Services Utilized
Media Relations and Earned Media
Strategic Communications
Messaging and Storytelling
The Challenge
Jodi’s Race for Awareness was created in 2010 specifically to raise awareness of ovarian cancer and funds for the Colorado Ovarian Cancer Alliance. In early 2024, the Colorado Ovarian Cancer Alliance broadened its scope to include all gynecologic cancers and changed its name to the Colorado Gynecologic Cancer Alliance (CGCA). The 2024 Jodi’s Race was the first year that all “gyn” cancer survivors were welcomed to the Race and was also the 10th anniversary of Jodi’s Race. CGCA wanted to ensure that those affected by any gynecologic cancer were aware of the Race and also to increase participation in the Race, which had declined ever since the Covid pandemic.
GHG Approach
GHG strategically announced the nonprofit’s scope expansion to media outlets prior to launching Jodi’s Race. We then solidified partnerships with Denver7 (television sponsor), KSE Radio (radio sponsor) and Colorado Expressions (magazine sponsor). In addition, we interviewed survivors, prepared media releases and pitched print stories.
The Results
1,600 people registered for Jodi’s Race in 2024 – the highest participation since 2019
Nearly $315,000 was raised in sponsorships, donations and registrations
4 stories aired on Denver7, resulting in 190,000 impressions. In addition, the station ran a web story and posted to social media
288 promotional spots aired on Mix 100.3 FM and KOOL 105 FM. In addition, the stations both posted the event on their websites, included it in their e-newsletters, posted to social media and launched an online team t-shirt contest for participants
Colorado Expressions ran two e-newsletter ads
The Denver Urban Spectrum and the Golden Transcript ran stories in June 2024 and AARP posted a blog post about Jodi’s Race
Media Mentions
The following are examples of the media stories that ran promoting Jodi’s Race for Awareness:
Denver7 at 11 am: Pre-Race promotion and interview. June 3, 2024.
Denver7 at 5 pm: Post-Race recap and participant interview. June 8, 2024.
Golden Transcript: Mines athletic trainer joins fellow cancer survivors to raise awareness. June 7, 2024.
