Driving Awareness of Gynecologic Cancer Through Wear Teal Day Campaign

Project Duration

2025

Learn more about our relationship with Colorado Gynecologic Cancer Alliance.

GHG Services Utilized

Media Relations and Earned Media
Strategic Communications
Integrated Marketing Campaign
Social Media Management

The Challenge

Gynecologic cancers often present with subtle or easily overlooked symptoms and, with the exception of cervical cancer, lack a screening test. This makes symptom awareness critically important. The Colorado Gynecologic Cancer Alliance (CGCA) utilizes Wear Teal Day to elevate public understanding of the symptoms of ovarian cancer and continues outreach through the month of September as part of Gynecologic Cancer Awareness Month. Given the crowded health awareness landscape, GHG sought to expand reach beyond traditional audiences and create meaningful engagement across media platforms by running complementary media outreach and social media campaigns. Ensuring consistent, accurate messaging while mobilizing media partners and the broader community — particularly within a limited campaign window — required a strategic and highly coordinated communications effort.

GHG Approach

GHG implemented an integrated media outreach and social media strategy to elevate CGCA’s Colorado Wear Teal Day and Gynecologic Cancer Awareness campaign. Media were first engaged through the delivery of bags containing teal (the color associated with ovarian cancer) items and awareness information to 130 Denver and Grand Junction representatives. Outreach via media pitches, personal communications and social media encouraged media to participate by wearing teal on-air and share ovarian cancer facts.

By aligning media outreach with a strong digital strategy, GHG ensured consistent messaging while maximizing audience engagement. The approach fostered active participation from on-air talent and created multiple touchpoints for the public to engage with critical awareness messaging.

The Results

8 Wear Teal Day/ovarian cancer symptom and awareness segments ran on the NBC, ABC and CBS networks in the Denver metro area
13 Wear Teal Day/ovarian cancer symptom and awareness segments ran on the ABC and NBC affiliates in Grand Junction
Additional interviews were placed on 9News, Denver7, CW2 and Colorado & Company during Gynecologic Cancer Awareness Month and a story was published in the La Junta Tribune and Bent County Democrat to raise awareness in rural communities
Facebook campaign results:
- 34 posts in addition to direct messages to media representatives in a 12-day period leading up to and including Wear Teal Day
- Reached 10,948 Facebook accounts
- 1,046 reactions, shares, comments or replies
Instagram campaign results:
- 31 posts and 12 stories in a 12-day period leading up to and including Wear Teal Day
- Reached 11,567 accounts
- 348 shares, likes, comments, replies and saves

Media Mentions

The following are examples of the media stories that ran during the 2025 Wear Teal Day and Gynecologic Cancer Awareness Month campaign:

Colorado & Company/9News: Ovarian cancer symptom and genetics information. September 2, 2025.
Mile High Living/Denver7: Ovarian and gynecologic cancer symptoms and information. September 4, 2025.
Great Day Colorado/CW2: Gynecologic cancer overview. September 24, 2025
La Junta Tribune Democrat: Ovarian cancer symptoms and overview. September 3, 2025.