Elevating Black Community Narratives Across Colorado

GHG implemented an integrated communications strategy centered on community-rooted storytelling, media relations and digital engagement.

The team identified and developed compelling narratives and connected them with media opportunities that could reach audiences well beyond BRIC’s existing channels. This included securing a multi-part television feature exploring the history and legacy of Denver’s Five Points neighborhood.

GHG simultaneously strengthened BRIC’s owned communications platforms by developing website and blog content, elevating priority information such as grant opportunities and maintaining a consistent storytelling cadence.

Email marketing incorporated targeted messaging and audience segmentation, while social media strategy prioritized community stories, organizational impact and leadership visibility. Video became an important engagement tool, expanding the reach of BRIC’s stories across digital platforms.

Ongoing performance tracking allowed GHG to refine content and communications strategies based on audience behavior and engagement.