Sharing the Message about Affordable Health Insurance

GHG started by developing a comprehensive list of media outlets, including health, business and government reporters, throughout the state. We then implemented a series of releases intended to raise awareness throughout the entire open enrollment period (Nov. 1-Jan. 15). Releases in rural markets were customized with average prices and enrollment figures in those markets. Interview pitches were made to both English and Spanish media outlets in major markets. For each interview, GHG developed a briefing guide including information about the reporter’s background/area of expertise, potential questions and talking points to help prepare the interviewees. In addition, GHG prepared executives for interviews with national press, drafted op-eds and responded to media inquiries.