Turning a Milestone into a Movement with BRIC Fund’s Fifth Anniversary

Project Duration

2025

Learn more about our relationship with Black Resilience in Colorado Fund.

GHG Services Utilized

Event Planning
Strategic Communications
Branding and Graphic Design
Messaging and Storytelling
Media Relations and Earned Media
Integrated Marketing
Social Media Management
Email Marketing

The Challenge

The Black Resilience in Colorado (BRIC) Fund’s fifth anniversary represented an important milestone: five years of investing in Black-led and Black-serving organizations and strengthening Colorado’s Black nonprofit ecosystem. The anniversary presented an opportunity to do more than commemorate the organization’s history. BRIC wanted to create an experience that celebrated the people and communities behind its impact, reinforced its position as a leader in equity-centered philanthropy, and built momentum for its next chapter. The challenge was to translate five years of growth, relationships and community investment into a cohesive event and communications experience that felt celebratory, culturally resonant and unmistakably BRIC.

GHG Approach

GHG partnered with BRIC to develop and execute a comprehensive strategy for its fifth anniversary celebration, bringing together event planning, creative direction, storytelling, communications and guest experience.

Centered around the theme “Rooted, Ready, Relentless,” the celebration honored BRIC’s history and the resilience of Colorado’s Black communities while looking toward the organization’s future.

GHG supported the event from strategy through execution, including event concept development, program planning, messaging, creative assets, promotional communications, guest and talent coordination, production support and run-of-show management.

The celebration featured actor and producer Anthony Anderson and filmmaker Dallas Jackson, alongside BRIC leaders, grantees, community partners and supporters. Throughout the experience, storytelling and program elements highlighted BRIC’s impact while keeping the community at the center of the celebration.

GHG also integrated communications before, during and after the event to extend the anniversary beyond a single evening and reinforce BRIC’s broader story of investment, leadership and Black resilience.

The Results

More than 300 people were in attendance with over 100 organizations represented. The celebration garnered more than $75k in financial support
Produced a high-profile fifth anniversary celebration bringing together community, philanthropic and civic stakeholders
Created a cohesive anniversary brand and event experience centered around “Rooted, Ready, Relentless”
Integrated event strategy, storytelling, creative development and communications into a unified anniversary campaign
Elevated BRIC’s five-year impact and the organizations and leaders at the center of its work
Leveraged nationally recognized talent, including Anthony Anderson and Dallas Jackson, to expand the visibility of the celebration
Developed anniversary content and creative assets that extended the milestone beyond the event itself and supported ongoing communications